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03/04/2014

Four colleges organize O.C. student fashion show and exhibit

Four Orange County community colleges that offer fashion design and merchandising programs are joining forces to showcase their students' work in the first OC Colleges Fashion Week.

The week is scheduled to kick off Saturday with a reception at 7 p.m. at the Santa Ana College Arts Gallery, in the Santora Building at 207 N. Broadway, Suite Q, Santa Ana. The reception will be followed at 8 p.m. by a fashion show featuring designs from students in the programs at Santa Ana, Fullerton, Saddleback and Orange Coast colleges.

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The designs are to remain on display at the gallery through May 3. Gallery hours are noon to 4 p.m. on Fridays and 7 p.m. to 10 p.m. on Saturday May 3, during the monthly art walk

Events

A Current Affair's spring vintage pop-up market is scheduled Saturday at the Cooper Design Space, 860 S. Los Angeles St. in downtown L.A. Fifty vintage retailers and private dealers are expected to exhibit and sell their wares. Tickets are available online or at the door the day of the event. Regular hours are 1 p.m. to 7 p.m. ($8 in advance, $10 at the door), with early admission at noon ($16/$20).

Sample sales

Joie, Current/Elliott and Equipment are offering up to 75% off in a warehouse sample sale that started Wednesday and goes through Saturday. Hours are 9 a.m. to 6 p.m. Wednesday through Friday and 9 a.m. to 2 p.m. Saturday. The sale is at 4599 District Blvd., Vernon.

Apolis menswear brand is having a sample sale from noon to 5 p.m. Thursday through Sunday at Apolis: Common Gallery, 806 E. 3rd St., Los Angeles.

Launches

Bauble Bar, the online jewelry retailer, has launched new pop-up bars in 35 Nordstrom stores nationwide, including those at the Americana at Brand in Glendale, the Grove in Los Angeles, Topanga in Canoga Park, Brea Mall in Brea, Irvine Spectrum Center in Irvine, Los Cerritos Center in Cerritos, South Coast Plaza in Costa Mesa and the Shops at Mission Viejo in Mission Viejo. Bauble Bar collection is also available online at

Love + Made is featuring its Solestruck shoe collection in a pop-up shop at the Well in downtown L.A. from Thursday through April 13. The pop-up launches with a party Thursday featuring shopping from 7 p.m. to 9 p.m., and music, dancing, food, drinks and more till midnight. The Well is at 1006 S.

Openings

Ulta Beauty is slated to open a store at the new Azalea Regional Shopping Center at 10 a.m. on Friday. The first 100 customers will receive gift certificates worth up to $100. There will also be free beauty consultations and makeovers, and one guest will win a box of products worth $235. The shopping center is at 4681 Firestone Blvd., South Gate.

Trunk show

Los Angeles handbag designer Paige Hamilton Design hosts a trunk show of spring styles from 10 a.m. to 6 p.m. Thursday and Friday at 8465 1/2 Melrose Alley, West Hollywood.

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09:13 Publié dans Blog | Tags : news, women | Lien permanent | Commentaires (0)

01/04/2014

NZ's YouTube beauty stars

Are you aware that you're sitting in front of a goldmine right now?

In a job market that can feel like a wasteland of broken dreams, young people have been turning to YouTube as a source of pocket money and, in some cases, as a viable way to earn a living.

 

This is particularly the case in YouTube's beauty category, one of the website's most popular streams.

 

Shane Treeves, Google's spokesman for New Zealand, says that in the past five years, searches for makeup and cosmetic terms on YouTube have tripled and searches for "makeup tutorial" have more than doubled.

 

Famed for our ingenuity, it is not surprising that Kiwis are beginning to capitalise on this rapidly expanding market and are already reaching a global audience. While money is not often a YouTuber's primary motivator, the video-sharing platform is providing a way for people to convert their passions into profit.

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Sally Jo Hickey, 20, started making videos in order to connect with others who loved makeup as much as she did (she's a natural on the camera, which is to be expected considering her dad's the iconic Jim Hickey).

 

Inspired by New Zealand's reigning queen of YouTube beauty, Shannon Harris, Hickey began regularly uploading make-up tutorial videos around eight months ago. The Auckland-based student's channel now has around 27,630 subscribers.

 

Jody Wicksteed, 37, began making videos while at beauty therapy school after searching YouTube for content on topics covered in her course. When her search returned no results, she decided to make the videos herself. The Wellington-based beauty therapist describes her YouTube channel as her main source of income and her video, What To Expect During a Brazilian Wax, has been her best performer yet with around 5.4 million views.

 

Those making money off their YouTube channels are enrolled with the website's Partner Programme, where they choose ads to show in front of their videos and receive revenue each time they are viewed. Though income varies from month to month, Hickey says she earned around NZ $500 in February.

 

Both Hickey and Wicksteed are represented by networks, these networks approached them when their channel reached a consistent 100,000 views per month.

 

Networks act as agents for channels, promoting them and helping Youtubers build their personal brands in exchange for a share of the advertising revenue. After signing with a network, Wicksteed says her channel's views have doubled every month.

 

Inspiration for content comes primarily from commenters' feedback and requests in YouTube's comment section and on other social media. Hickey says she might get a request to recreate a look seen on Instagram or do a make-up tutorial for events like Halloween:

 

Both of the women love interacting with their viewers and indeed, this is a crucial component of any YouTuber's success.

 

As her subscriber base has grown, Hickey has even noticed subscribers replying to each other's questions on her behalf, and Wicksteed says she is touched when she sees commenters encouraging each other going through tough times.

 

The women say negative comments are the main downside to their YouTube activities. The internet's cloak of anonymity seems to lend itself to bad manners and accordingly, the women have had everything from "stop making these videos, b****" to the more obscure "your eyebrows have ruined my life."

 

Wicksteed says one-off comments are easy to ignore but several in a row can get her down. However, subscribers usually intervene with a 'thumbsMaking money from YouTube is neither easy nor guaranteed: success requires a lot of behind-the-scenes time and effort, and one viral video is not an indication of a channel's continued popularity. Uploading consistency is paramount and quality of videos is more important than their quantity.

 

As their channels' popularity have grown, both Hickey and Wicksteed have invested in high-quality cameras, but this is not essential - an iPhone and thorough editing with iMovie or similar software is enough for a beginner.

 

Though such how-to videos are one of the fastest growing categories in New Zealand, the beauty of YouTube is that there's always room for more.

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28/03/2014

Fantasies fulfilled, one night at a time

"One-night stands are the best way to live out your sexual fantasies."

I didn't agree, but decided to hear him out anyway.

 

"There are probably about five fantasies I'm keen to explore during my life," he said. "I'd like to shag in public, I'd like to try bondage, I want to try group sex, I want to try costumes and I want to do it the way they do it, but with someone like that."

 

He had nodded his head towards a gay couple in a bid to keep the conversation relatively cafe-friendly. The ''that'', in this case, was a beautiful blonde woman passing by on her morning coffee run. It was going to be one of those breakfasts. I got comfortable.

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"See, with a one-night stand, you don't owe them anything. You don't have to be sensitive to future plans. You can do exactly what you want to do, no inhibitions, because it's not like you're trying to build a relationship with them, and you're worried your freaky sex dreams will go over the wrong way."

 

I elected not to tell him that, in my seven years as a sex writer, the freakishness he was so proud of wasn't really so far out. On a fantasy scale, they were pretty tame. But he raised an interesting point. Is it easier to explore the possibilities of your erotic imagination with someone you barely know? Is a person with no prior knowledge, and no preconceived notions, the best fantasy-sex buddy you can get? Or are you better off with someone you can trust - someone you love?

 

Let's consider the one-night stand, a common experience these days. You meet, you talk - usually you drink - then the playground is negotiated, and the play ensues. There's enough trust to make it to this stage, there's enough mutual attraction as well - there's probably also enough inhibition-blocking booze in your system to push out prudish notions of propriety. So why not suggest slipping into something a little more latex-y. Why not put to bed a fantasy as you go to bed with your one-night-only lover? You're planning to never see them again - so what have you got to lose?

 

I can see the reason. I can see the cold logic. But I can't get excited about the idea. It seems too much like the behaviour of a brutal user. Sex shouldn't be so selfish. Are one-night stands anything but?

 

Of course, there's a real chance you're both up for the activity proposed. We are talking about two consenting adults here, two people who agree they want to shag each other, and aren't so hung up on the morning-after routine.

 

Maybe, for example, they hooked-up online with the sole purpose of finding sex-fantasy fulfilment. Indeed, if you've orchestrated such an occasion, please feel free to share your story in the comment section below.

 

But my chum isn't talking about that. He's talking about putting it out there and seeing what comes back. If there's a bite, it's game on. Congratulations, you've found a willing accomplice - do the deed and don't worry about the consequences.

 

Except, consequences can be good. Consequences can lead to growth. Avoiding addressing a sex fantasy with your partner for fear of consequences could be a bigger mistake than thinking only strangers can satisfy your wildest dreams. Imagine, if you can't already relate, the wonderful pleasure of knowing that your partner not only wants you to reveal your dreams, but wants to help you realise them too?

 

Some of the best relationships I've ever known work because the people within them are deeply committed to making the other happy. They are honest with each other. They are aware of each other's needs and desires. They are open to trying new things. If it doesn't work, it doesn't work - but at least they went there. They love each other enough to move on. And, hey, they know each other enough to see when they might be on to something they both want, that works, and only gets better with exploration. The kind of exploration you can only do if you're with someone for longer than just one night.

 

Yet I know there are people in relationships who feel they'll never fulfil their fantasies because their partner will never understand. Just as there are people who are single, and would love to meet a stranger for the sake of wild experimentation, but feel they can't, because it's too far out of their comfort zone. In these situations, sometimes the pleasure is in the fantasy alone. Dreams don't have to be realised to be enjoyed.

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05:31 | Tags : news | Lien permanent | Commentaires (0)