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06/11/2017

Fast fashion was inspired by Europe’s inability to mimic Indian garb

Fast fashion was inspired by Europe’s inability to mimic Indian garb

For many centuries, Asia was both the center of the world’s textile production and the source of its fashion trends. India, in particular, was responsible for the largest share of textile production and for much of the finest kinds of cloth. Indian manufacturers had sophisticated methods for weaving cotton into light, breathable textiles, and vibrant, long-lasting dyes that gave these fabrics dazzling colors. From the Middle Ages to the early 19th century, Indian textiles were one of the most popular global commodities. Indian producers developed special lines for export to Southeast Asia, Africa, and Europe, adapting to local demand.

Today, the centers of the global fashion industry lie in Europe and North America, with cities like New York, London, and Milan setting trends for the rest of the world. It’s still in Asia, however, that the textiles designed in these fashion hubs are actually made, with China and India leading global production. This unequal separation of design and manufacture is rather new in history. The story of how this came to be reveals the extent to which Asia’s textiles and fashion sense inspired the modern fashion industry. It also shows how the West’s appropriation of those aesthetics paved the way for the troubling fast-fashion environment we live in today.

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02/11/2017

Brand Update: Beta Launch of Our Ethical Women-Focused Fashion Brand

Brand Update: Beta Launch of Our Ethical Women-Focused Fashion Brand

It’s been a whirlwind year. As I look back on the past 12 months I can’t believe everything that has happened since securing seed investment for my ethical fashion brand. From creating a home office, designing our collection, hiring freelancers and consultants to execute everything from design to branding, traveling to Kenya to hand-bead the collection’s samples alongside Massai women, hosting 3 cross-country focus groups, partnering with Parsons to showcase my collections, working alongside an accountant to handle the financial building blocks of having a business, and becoming unexpectedly pregnant, you can say it's been an entrepreneurial roller coaster, sprinkled with a couple interpersonal dramas.

I think it’s a great time to share what we have developed as a team and how those assets are affecting the company and its bottom line.

The Collection

In September 2018, we debuted a 28 look collection of colorful women’s wear (you can see it here), that invests in women along our supply chain. It is designed in my home office in NYC, with fabrics and trims sourced from all over the world: England, France, Italy, Holland, with hand-beading executed by women of the Maasai tribe in Kenya who we trained and paid fair-trade wages for production. The collection is then and sewn in women-owned production facilities in New York City.

The collection is inspired by women who are leaders, movers, shakers, and creators. Its main design elements are color, print, texture, and global fabrics that once pieced together tell their own story when worn on the female body. I’m honestly so proud of this collection, and the more I look at it the more I love it!

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27/10/2017

The fashion differences between

The fashion differences between Ivanka and Melania Trump reveal the truth about their political missions

Melania and Ivanka Trump are two women with fashion experience who have been thrust into the political spotlight thanks to President Donald Trump.

However, the two members of the first family have used their fashion choices to send very different messages to the American people.

When Ivanka Trump took on an unpaid position in the Trump administration, she formally stepped down as CEO of her fashion line. However, the first daughter has continued to wear items from the brand, as well as outfits from other modestly priced brands such as fast-fashion company Zara.

Meanwhile, first lady Melania Trump's outfits tend to be from pricier fashion designers like Dolce & Gabbana, Ralph Lauren, and Balmain. Melania has scaled back somewhat after her clothing choices sparked criticism (you won't spot her in another $51,000 coat), but the first lady's wardrobe is still notably more expensive than what the first daughter wears during most public appearances.

So, why does it matter? For strategic reasons: both women's clothing represents the constituents they're trying to appeal to.

Ivanka has long served as President Trump's surrogate to appeal to more progressive voters.

On Monday, Ivanka spoke at a town hall on tax reform in Bucks County, Pennsylvania, to promote the plan — backed by the GOP and the president — as an "overdue" measure that would assist families. She argued that the tax reform plan would simplify taxes for the middle class and help allow for the expansion of child tax credits, one of her focuses since President Trump's election.

"Every parent has to manage the competing demands of raising a family and their passions, whether it be professional or otherwise, and I, too, had to manage that, but I'm far more fortunate than most and I had help," Ivanka said, according to CNBC.

In keeping with her self-representation as a supporter of women and the middle class, the first daughter wore an outfit that was stylish but somewhat reasonably priced. Her top, by the American designer Staud, is priced at $195. Her skirt is even more reasonable — $49.99from Zara.

The entire event is a pretty effective summary of Ivanka's strategy when it comes to both politics and fashion.

As a founder of a mid-priced fashion line herself, she knows how to balance being both aspirational and relatable. In many ways, the first daughter follows in Michelle Obama's fashion footsteps, though she favors trends to a greater degree, wearing more clothing from fast-fashion icon Zara than the more traditional J.Crew beloved by Obama.

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