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Venture Capitalists Bet on Plus-Size Fashion

Venture Capitalists Bet on Plus-Size Fashion

Fashion industry veterans Patrick Herning and Kathryn Retzer want to bring outfits off the runway to plus-size women, a group of customers long been overlooked by top fashion houses.

Their company, 11 Honoré Inc. has raised an $8 million Series A, in the latest sign that venture capitalists are increasingly betting on this growing retail segment. Redpoint Ventures led the investment, which brings the online retailer’s fundraising total to $11.5 million to date.


Also in this season, the ever-classic ruffles and prints, "you're also going to see a lot of pretty colors. So lots of pastels, but not Easter eggs, we're talking beautiful saturated pinks, lavender is going to be a really big color this year and blues."

"We are seeing some coloring blocking with white and black and a little bit of floral and some embroidery as well."

Spring shades are changing too, "We are seeing a movement from the large oversized sunglasses to the small round framed sunglasses."

"Kylie Jenner has partnered with key sunglasses which are out of Australia and has designed these fun funky shaped glasses."

A lot of trendy yeses, but what about the no’s, “we are also seeing some trends come back that are a little frightening from year's past. A lot of 90s trends, you're going to see plastic, rubber, those weird space-age sunglasses. I'm telling you, you do not need to buy into all of those trends," Says Williams.

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