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07/08/2017

  Molly Goddard

There’s a playful, real-world magic to Molly Goddard that’s totally infectious. In just a few seasons, she’s proved that her frothy, princess-worthy dresses have a place in fashion right now. They’ve been embraced by the circle of cool girlfriends who model for her and sit front row—artist Phoebe Collings-James and Brooklyn-based cellist Kelsey Lu were among the stylish women in the crowd at her show today. Her designs have been picked up by those further afield as well: Rihanna was spotted wearing the label in New York over the summer, and actress Agyness Deyn wore a custom Goddard gown when she got married in Brooklyn last month.

  That said, you wouldn’t expect to find one of Goddard's tutus under the black light of an all-night rave, the inspirational backdrop for Spring 2017. Neon colors were a recurring theme at New York Fashion Week, and they had a strong presence in the British designer’s new collection. The ruffled highlighter yellow top with statement sleeves was a nice complement to a drawstring shift dress, and gave a slinkier line to the label’s familiar trapeze silhouette. The eye-catching tulle also worked well layered over cropped pants and a keyhole top that recalled the classic raver gear of cult trance music clothing store Cyberdog in Camden Market. Goddard added graphic tees that were printed with provocative imagery of New York’s underground scene by photographer Nick Waplington to her repertoire, a counterintuitive move that made sense in the mix of naive full-skirted looks.

  There’s a flip side to the label’s girlie aesthetic after all, one that’s defined by an empowered, feminist spirit. Goddard's cast of real women certainly wouldn’t have walked the runway in anything other than practical shoes. The dancing and hands-in-the-air exuberance of the models aren’t something you’ll see at just any show either; in fact, in some ways the traditional runway format subdued that experience somewhat. Nonetheless, there are plenty of new reasons to dress with Goddard for the party come next season.

  Read more at:  dusty pink bridesmaid dresses | light pink bridesmaid dresses

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