topblog Ivoire blogs


Shopping for charity

Kiwi women can shop and be charitable at the same time, at a new designer clothing store set up to help victims of domestic violence.

On April 30, Women's Refuge will launch its first Yellow Belle recycled designer boutique in Takapuna, Auckland.


Stocked with high-end pieces donated by Kiwi women and designers, the store's profits will go towards raising money for the organisation.


To mark the opening, a one-off dress by Trelise Cooper will be auctioned to raise funds.


Women's Refuge chief executive Heather Henare said Yellow Belle would be the first of what will become a chain of stores throughout the country.


"In this day and age charities have to get quite wily about how we find sustainable and alternative sources of income to complement government funding, our annual appeals and important donor supporters," she said.


Women's Refuge services helped 20,000 women and children each year, and nearly two thirds of its workforce was unpaid.


Image:blue bridesmaid dresses


"It takes a passionate community of people to keep New Zealand women and children safe and Yellow Belle was initiated to provide some of the important additional funding we need to keep providing services to these families."


Yellow Belle Project Manager Stephanie Garvey said she had received "stunning" collections of clothes from all kinds of people.


She said items that could not be sold at the boutique would be given to women and children who often ended up at safe houses with only the clothes they escaped in.


The flagship store was on Hurstmere Road, Takapuna.


People who are interested in donating high-end garments or having a corporate collection box at work can contact


Yellow Belle was sponsored by NZ Sculpture OnShore.

Read more:

Les commentaires sont fermés.