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25/12/2013

Coach Most Googled Fashion Brand In The UK, Americans Prefer Versace

Google has unveiled its 2013 Google Zeitgeist, which lists data on the most searched for people, places and moments that captured attention throughout the year.

In the U.K., American brand Coach unexpectedly took the top spot for most searched fashion label followed by French fashion house Chanel in third, and Italian labelGucci in fourth. The rest of the top ten includesMichael Kors, Louis Vuitton, Prada, Vivienne Westwood, Lacoste and Tommy Hilfiger.

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According to Fashion United, Coach has a new flagship on New Bond Street in London, as well as outposts on Regent Street and in Westfield London, which most likely lead to its increase in popularity overseas. Also helping capture the attention of the UK Googlers could be appointment of British designer Stuart Vevers as Coach's creative director, after designing at Loewe. Last year's top spotter Stella McCartney did not even make the list and neither did Alice Temperley, Mulberry and Burberry, who were all in the top ten in 2012.

Back in the States, Versace was the top searched brand amongst American internet viewers perhaps thanks to a popular Drake song of the same name and the Lifetime movie based on the true story of Donatella Versace. Michael Kors took second place, ahead of Diesel Black Gold,Gucci and Kate Spade. The rest of the top 10 featured Rachel Zoe, Prabal Gurung, Givenchy,Mulberry and Luca Luca. The youngest designer on the list is Gurung, who peaked Googlers' interest around the time of his Target collaboration launch.

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